AlissaEnsuring that members of the public view a company in the positive light consistently is not something that is easy to achieve over the long term. It takes special skills, technology, and commitment to do so. Online reputation management service providers also have to keep learning new skills and technologies that can help them with their job. As such, in this article, I will be looking at some of the digital tools that ORM service providers commonly use in their line of work. Francis Santa has used some of the tools as I will be mentioning below.
Google alerts
Google alerts is a monitoring tool that is provided by Google and can be used by anyone. Normally, the basic version of the tool is free of charge and can be used by anyone without the worry that they will be asked to pay a subscription fee. With this tool, reputation services are able to know about any web page that gets a mention of the brand they are managing on the World Wide Web. With these tools, one can easily track web pages, forums, and blogs among others.
Social mention
Social mentions is a tool that is closely related to Google alerts only that it works on social media platforms instead of the whole web. When you use this tool, you will be able to monitor the presence of your brand on any social media channel with so much accuracy and ease.
Reputation defender ORM tools
This is the tool you want if you want to know what people are saying about your brand on the internet. This tool traverses the web as well as social media channels to ensure that people who use them remain in the know about all mentions of their brands. The tools can act as a personal marketing machine by tracking reputation of brand on the web.
There are several other ORM tools that one can download and use. Some tools are free of charge while others require one to pay a subscription fee.
